The use of next-gen recruitment practices for talent acquisition is a growing trend in today’s hiring community. While social media gets the bulk of the attention, video recruiting is quickly becoming a great way to show off your company brand and provide candidates with a candid look into the company culture.
Why use online video to recruit? Because web users love online video. Last year, nearly 800 million people consumed web videos and by 2016 this number is expected to rise to 1.5 billion, according to Cisco.
According to a recent study, nearly 46 percent of those who view online videos will seek out participating brands. This means, if your online recruitment video is a hit, half of your audience will at least want to know more about the company. Recruitment videos are also evergreen content, meaning candidates can find value from looking at these videos on your branded career site at any time.
So, how do you make a great recruitment video to attract top talent?
Show off your corporate culture
The main reason to make a recruitment video is to show off your corporate culture. Whether your business focus is innovation, customer service, creative work or anything else, make sure to put these aspects first and foremost in your video. Twitter recently put together a low-budget and funny recruitment video which quickly went viral. The point of the video was to sell Twitter’s corporate culture while also branding Twitter as a fun, creative place to work – with a good sense of humor. It worked.
Think about the most important aspects of your company’s culture and create a list. Then develop your video concept around these cultural aspects. You want your recruitment video to attract candidates who would thrive and enjoy your work environment. The best way to do this is to accurately portray it in your video.
Provide a window into company operations
Another great reason to create a recruitment video is to provide visibility into your company. Your video can paint a fuller picture, allowing candidates to see how things are done within your organization. The video is lifting a veil, helping prospective hires see your operations and the individuals who staff your company.
The first step to attracting candidates is to know what is of high interest to them — namely, what they are looking for in a place of employment. Highlight what makes your company unique and the benefits and perks of working in your office environment. Does your company have free lunches, summer Fridays, or basketball courts? Find the aspects of your company that set you apart and make sure to put them on display in your recruitment video to attract top talent.
Make it professional and relevant
It’s important that your video looks professional and relevant as it presents your company to potential employees. The more professional the video looks, the better the impression on potential candidates.
If you decide to use a video created using a smart phone, consider hiring a professional or have someone knowledgeable edit the video. Make sure to use correct lighting when shooting your video. . This video is going to be an entry point into the organization for all candidates.
Last but not least, have fun with your recruitment video. This might sound trite, but your good time will shine through to potential candidates. You want candidates who want more out of their jobs than a cubicle and paycheck. Having fun with your recruitment video, whether you’re singing a radio staple or getting creative about snapping up candidates, will attract more creative hires. In today’s economy, these creative candidates become employees with innovative ideas and new approaches.
Most candidates don’t just want a job; they want a company with passion where they can work hard and have fun doing it. Use video recruiting to show the most important aspects of your company in a fun, creative fashion and you will attract the talent you need to get ahead.
How would you use video to recruit top talent? Share in the comments!
Image courtesy of Nikolay Kuchkaro