Is your Facebook page adding value to your company? Getting people to “like” your page is a great way to engage with customers, partners, and current employees. It is also essential for building relationships with potential job seekers interested in your company.
Using Facebook as part of an overall social media recruitment strategy is a smart way to connect with an audience of interested job seekers. Most businesses have adopted the Facebook company page as part of their company’s extended web presence, but are they getting the most value out of this page when it comes to recruiting?
Facebook is the largest major social network with 901 million active users. These users are spending nearly 8 hours per month on the social networking giant and posting 800 million updates per day.
Companies understand that many users now use Facebook to find new opportunities or look for more information on a company and its culture than is available on its corporate website. If your organization’s Facebook fan page is filled with relevant information, it can become a resource for job seekers. Better yet, you can use your Facebook fan page as a recruiting magnet, allowing you to develop a better talent pipeline to fill future positions. Continue reading →
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